Dr Morgaine Gaye is a Food Futurologist. She influences future outcomes of what we will be eating in 5 to 10 years, advising global brands on upcoming trends and how to get ahead of the curve.

We all like to think that we have ultimate autonomy of our preferences and that we eat what we like. This book will arm you with knowledge and some surprising truths about how you are influenced, why what you eat for dinner says everything about who you are, and how to get a handle on the ways you are being seduced in every food scenario by clever insider tricks and marketing genius.

Buying and eating food is one of the single most important things you do every day, so put down you knife and fork and pick up this book ... you will never look at food the same way again.