Selling and connecting have fundamentally changed in today's video-first world. With endless distractions and shorter attention spans, building genuine connections has become more challenging than ever. Evgeniy Kharam's Architecting Success: The Art of Soft Skills in Technical Sales offers a guide to mastering the human connection in technical sales. In it, you will learn how to build genuine relationships by connecting personally before diving into business.

Evgeniy Kharam shares insights from over 20 years of experience in cybersecurity. As a second-time immigrant overcoming language barriers and speech challenges, Evgeniy mastered the art of connecting with people on a deeper level.

This book provides practical tools and guidance to help you succeed in a fast-paced, distracted world. Each chapter focuses on a key skill to improve your ability for connection, including refining your voice, asking meaningful questions, fostering teamwork, setting up professional video calls, and mastering storytelling and hooks. You will also learn how to turn fear into a tool for growth, stay present to avoid burnout and communicate authentically in both personal and professional settings.

Packed with actionable strategies and insights, Architecting Success equips you with the tools to inspire trust, push collaboration, and thrive in a fast-paced, tech-driven world.

Whether you are a sales professional, team leader, or someone looking to enhance your communication and impact, Architecting Success offers the building blocks you need to thrive. Evgeniy's story shows that no matter the obstacles, mastering the art of connection can transform your career and life.