Winning in Emerging Markets: A Road Map for Strategy and Execution

Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions.

Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu - both well respected thinkers on the subject - argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a company's progress in developing economies is to first asses the area's lack of institutional infrastructure--and then to formulate strategies around what the authors call "institutional voids" to the firm's advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders.

Winning in Emerging Markets serves as a playbook for measuring a market's potential and for crafting a strategy to succeed there.

Binding Type: Hardcover
Publisher: Harvard Business Review Press
Published: 04/28/2010
ISBN: 9781422166956
Pages: 247
Weight: 1.06lbs
Size: 9.48h x 6.60w x 0.93d

Review Citations: Reference and Research Bk News 11/01/2010 pg. 127