Winning in China: 8 Stories of Success and Failure in the World's Largest Economy

If Amazon can't win in China, can anyone?

When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China.

In Winning in China: 8 Stories of Success and Failure in the World's Largest Economy, Wharton experts Lele Sang and Karl Ulrich explore the success and failure of several well-known companies, including Hyundai, LinkedIn, Sequoia Capital, and InMobi, as more and more businesses look to reap profits from the demand of 1.4 billion people.

Binding Type: Paperback
Publisher: Wharton School Press
Published: 01/19/2021
ISBN: 9781613631089
Pages: 190
Weight: 0.54lbs
Size: 8.50h x 5.51w x 0.44d