When the Headline Is You

Proven strategies for managing all types of media encounters

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:

• A behind-the-scenes look at how news is made
• Complete guidelines to creating compelling messages
• Specific messaging formulae for building trust when the news is bad
• Step-by-step strategies for managing hostile or relentless questions
• Insider tips on how to identify and handle misleading questions

An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

Binding Type: Hardcover
Publisher: John Wiley & Sons
Published: 10/19/2010
ISBN: 9780470543948
Pages: 229
Weight: 0.98lbs
Size: 9.24h x 6.32w x 0.91d
Award: Axiom Business Book Awards - Silver Medal Winner