Whale Hunting: How to Land Big Sales and Transform Your Company

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts--the kind of sales that transform your business. Here, you'll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.

Binding Type: Hardcover
Publisher: Wiley
Published: 01/01/2008
ISBN: 9780470182697
Pages: 288
Weight: 1.03lbs
Size: 9.14h x 6.36w x 1.03d