We Are All Weird: The Rise of Tribes and the End of Normal
Seth Godin$16.96
$19.95
World of Warcrafters, LARPers, Settlers of Catan? Weird.
Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
Binding Type: Hardcover
Publisher: Portfolio
Published: 09/15/2015
ISBN: 9781591848240
Pages: 112
Weight: 0.45lbs
Size: 7.10h x 5.10w x 0.60d
Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
Binding Type: Hardcover
Publisher: Portfolio
Published: 09/15/2015
ISBN: 9781591848240
Pages: 112
Weight: 0.45lbs
Size: 7.10h x 5.10w x 0.60d