Vochos Unidos

In this captivating bilingual photobook, one photographer spends five years exploring the streets of Mexico City and its surrounding mountain towns on the hunt for El Vocho -- the Spanish term of endearment for the iconic Volkswagen Beetle. Vochos, and the vocheros who preserve them, become the pathway for Rodrigo Gaya Villar to rediscover his ancestral home country.

Along his travels, Gaya learns how the 60-year old German automobile reshaped Mexico's trajectory with easy, affordable transportation. Now it fuels a passionate community of vocheros who encapsulate its enduring spirit, and embrace its role in shaping contemporary Mexican identity.

Over 300 pages, Gaya's debut collection Vochos Unidos introduces the reader to vibrant people and locations that place the full Mexico experience on display. Through moments of triumph and heartbreak, laughter and despair, pride and humility, Vochos Unidos chases the Beetle across a culture and landscape as diverse as any in the world. We become attuned to the spirit of the Vocho, and the adopted homeland that celebrates it.

Binding Type: Hardcover
Publisher: Carrara Media
Published: 06/15/2026
ISBN: 9798991622691
Pages: 308
Weight: 3.50lbs
Size: 11.00h x 9.00w x 1.25d