
Vernor's Ginger Ale
Keith WunderlichVernor's Ginger Ale has sparkling fizz, a unique taste, and a history that goes back before Coca-Cola, Pepsi, Hires, or Moxie.
At over 140 years old, Vernor's is America's oldest continuously produced soft drink. Upon returning from the Civil War in 1866, James Vernor opened a pharmacy in Detroit. He also opened a barrel of ginger ale extract he had created before the war. He discovered the four years of aging had mellowed the taste to perfection. A new "deliciously different" flavor had been created, and Vernor's Ginger Ale was born. From a small drugstore in Detroit to a product enjoyed across America and Canada, Vernor's is a success story. Vernor's is the story of a small back-room product turned into a highly successful brand. Vernor's Ginger Ale takes readers on a journey from pharmacy to factory, from entrepreneur to franchised corporation.
Binding Type: Paperback
Publisher: Arcadia Publishing (SC)
Published: 04/14/2008
ISBN: 9780738551852
Pages: 127
Weight: 0.71lbs
Size: 9.21h x 6.65w x 0.34d
