Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others
Jules Goddard,Tony Eccles$13.56
$15.95
This is for managers who know that their organizations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies are little more than banal wish lists.
It puts forward the notion that the application of uncommon sense--thinking or acting differently from other organizations in a way that makes unusual sense--is the secret to competitive success.
Jules Goddard is a fellow of the Centre for Management Development at London Business School.
Tony Eccles is a visiting professor of strategic management at Cass Business School, City University, London.
Binding Type: Paperback
Publisher: Ips - Profile Books
Published: 12/10/2013
ISBN: 9781846686023
Pages: 256
Weight: 0.65lbs
Size: 7.70h x 5.00w x 0.80d