Tuned In

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

Binding Type: Hardcover
Publisher: Wiley
Published: 06/01/2008
ISBN: 9780470260364
Pages: 224
Weight: 0.87lbs
Size: 9.28h x 6.36w x 0.84d

Review Citations: Publishers Weekly 04/07/2008 pg. 56