Tuesday in Trussville: How One Small Town's Lift Up Culture Is Shaping the Future of Business

Most companies know they need a strong culture. Fewer know how to build one that actually holds.

In Tuesday in Trussville, Robert L. Mason tells the story of how an Alabama power conversion company grew into a formidable enterprise--and what it took, in human terms, to get there.

Through real stories from the manufacturing floor and executive office, Mason demonstrates how leadership accountability is more than a value plaque on a wall. His concept of "felt consequence" asks leaders to carry their decisions--not just make them.

This practical business memoir will show leaders how to grow without sacrificing the culture that made their team worth building in the first place:

• Strengthen workplace culture through consistent leadership accountability
• Build the kind of trust that outlasts any single manager or moment
• Make hard calls without losing the people who need to enact them
• Grow a small-town business without hollowing out what made it work
• Lead clearly when the pressure is real and the answers aren't obvious

Mason wrote this for the leader who already knows what's right--and wants the tools and conviction to actually do it.

Binding Type: Hardcover
Publisher: Forbes Books
Published: 10/27/2026
ISBN: 9798887508665
Pages: 144