The Trend Forecaster's Handbook

The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.

This 'how to' book provides the skills to understand and track trends and use them to inform their research, design, and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to experience the techniques or methodologies explored.

Binding Type: Paperback
Publisher: Laurence King
Published: 07/30/2019
ISBN: 9781786273857
Pages: 240
Weight: 2.70lbs
Size: 11.10h x 8.60w x 0.90d