The Soul of Anime: Collaborative Creativity and Japan's Media Success Story

In The Soul of Anime, Ian Condry explores the emergence of anime, Japanese animated film and television, as a global cultural phenomenon. Drawing on ethnographic research, including interviews with artists at some of Tokyo's leading animation studios-such as Madhouse, Gonzo, Aniplex, and Studio Ghibli-Condry discusses how anime's fictional characters and worlds become platforms for collaborative creativity. He argues that the global success of Japanese animation has grown out of a collective social energy that operates across industries-including those that produce film, television, manga (comic books), and toys and other licensed merchandise-and connects fans to the creators of anime. For Condry, this collective social energy is the soul of anime.

Binding Type: Paperback
Publisher: Duke University Press
Published: 02/11/2013
ISBN: 9780822353942
Pages: 256
Weight: 0.80lbs
Size: 9.20h x 6.10w x 0.60d

Review Citations: Shelf Awareness 02/05/2013
Library Journal 03/01/2013 pg. 76