The Selling of the President

What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?

The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking--and how that script came to be. It introduces:

• Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts
• Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
• Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President
• And the candidate, Richard Nixon himself--a politician running on television for the highest office in the land

In his introduction, Joe McGinniss discusses why--unfortunately--his classic book is as pertinent today to understanding our political culture as it was the year it was published.

Binding Type: Paperback
Publisher: Penguin Books
Published: 08/02/1988
ISBN: 9780140112405
Pages: 251
Weight: 0.49lbs
Size: 7.90h x 4.99w x 0.62d

Review Citations: Brill's Content 06/01/2000 pg. 99