The Riddle

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery.

Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha moments." In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making "Eureka moments" routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history's most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.

Binding Type: Hardcover
Publisher: Jossey-Bass
Published: 11/01/2007
ISBN: 9780787996321
Pages: 249
Weight: 0.95lbs
Size: 9.18h x 6.38w x 1.01d

Review Citations: Reference and Research Bk News 05/01/2008 pg. 14