The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction

Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.

Binding Type: Paperback
Publisher: Crimson (DNA)
Published: 07/12/2022
ISBN: 9781780590073
Pages: 248