The Powers: Ten Factors for Building an Exponentially More Powerful Brand

The Powers is an exploration of ten key factors to create and manage a strong, resonant brand in either the B2B or B2C space. Gone are the days when advertising gurus, research firms, and management consultants told a brand what to do and where to go. Today's top brands are built from the inside out, rooted in an authenticity that resonates deeply with employees, business partners, and customers. Through their use of vivid examples and real-life, in-the-trenches experience, Tony Wessling and Peter van Aartrijk make brand-building enjoyable, interesting, and engaging. Never before has branding been so succinctly broken down into essential components. Leaders and marketers who apply these concepts will find their own brands becoming exponentially more powerful and their destiny firmly under their control.

Binding Type: Paperback
Publisher: Morgan James Publishing
Published: 12/18/2018
ISBN: 9781683509950
Pages: 180
Weight: 0.51lbs
Size: 8.50h x 5.50w x 0.41d