The Platinum Rule: Discover the Four Basic Business Personalities--And How They Can Lead to Success

In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.

Binding Type: Paperback
Publisher: Grand Central Publishing
Published: 02/01/1998
ISBN: 9780446673433
Pages: 304
Weight: 0.56lbs
Size: 8.09h x 5.23w x 0.81d