The Only Thing That Matters: Bringing the Power of the Customer Into the Center of Your Business
Karl Albrecht$14.44
$16.99
Total Commitment to the Customer:
The Only Way to Succeed in the Supercompetitive 1990sIn The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical challenges facing every business:
Binding Type: Paperback
Publisher: Harper Business
Published: 05/26/1993
ISBN: 9780887306396
Pages: 256
Weight: 0.43lbs
Size: 8.18h x 5.49w x 0.81d
The Only Way to Succeed in the Supercompetitive 1990sIn The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical challenges facing every business:
- Finding the "Invisible Truth" about your customer
- Creating new, long-term rules for the Game
- Winning the hearts, minds, and hands of your people
- Making all systems, policies, and procedures customer-friendly
- Keeping score and leading the way
Binding Type: Paperback
Publisher: Harper Business
Published: 05/26/1993
ISBN: 9780887306396
Pages: 256
Weight: 0.43lbs
Size: 8.18h x 5.49w x 0.81d