The Name of the Game: The Business of Sports

Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams.

Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.

Binding Type: Paperback
Publisher: Wiley
Published: 03/31/1994
ISBN: 9780471594239
Pages: 296
Weight: 1.24lbs
Size: 9.30h x 6.28w x 1.54d

Review Citations: Booklist 02/15/1994 pg. 1040
Library Journal 04/01/1994 pg. 105
Publishers Weekly 01/31/1994 pg. 69
Kirkus Reviews 02/01/1994 pg. 113