The Manager's Guide to Distribution Channels
Linda Gorchels, Edward J. Marien, Chuck West$50.15
$59.00
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 05/07/2004
ISBN: 9780071428682
Pages: 225
Weight: 1.16lbs
Size: 9.02h x 6.24w x 0.95d