The Making of a Status Symbol: A Business History of Rolex

This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking.

Binding Type: Hardcover
Publisher: Manchester University Press
Published: 06/03/2025
ISBN: 9781526183262
Pages: 272
Weight: 1.02lbs
Size: 8.50h x 5.50w x 0.63d