The Kikkoman Chronicles: A Global Company with a Japanese Soul

Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.

Binding Type: Hardcover
Publisher: McGraw-Hill
Published: 10/19/1998
ISBN: 9780071347365
Pages: 236
Weight: 1.13lbs
Size: 9.34h x 6.35w x 0.79d