The Idea Writers: Copywriting in a New Media and Marketing Era

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

Binding Type: Paperback
Publisher: Palgrave MacMillan
Published: 12/14/2010
ISBN: 9780230613881
Pages: 213
Weight: 0.57lbs
Size: 9.22h x 6.08w x 0.59d

Review Citations: Choice 06/01/2011