1,635 answers to common questions in plain English on all aspects of science
More than 500 new questions and answers covering the innumerable discoveries and advancements over the last nine years since the previous edition was written
Science made accessible with fascinating questions, and illustrated with dozens of charts and graphs, plus personalities, history and fun facts.
Written and aimed at general audiences with no or little prior science knowledge
The first, best place to turn for an overview of science basics
Ideal as an authoritative reference for nagging questions
Ideal as a primer on science
Logical organization makes finding information quick and easy
Clear and concise answers
Numerous black-and-white photographs
Thoroughly indexed
Authoritative resource
Written to appeal to anyone interested in science, science fundamentals, concepts and terms, including students, teachers, and parents
Publicity and promotion aimed at the wide array of websites devoted to science, learning or students
Back-to-school promotion targeting more mainstream media and websites on a popular topic
Promotion targeting magazines and newspapers
Promotion targeting local radio looking for knowledgeable guests
