The Essential Marketing and Advertising Dictionary

The Essential Marketing and Advertising Dictionary is an authoritative reference that defines more than 5,500 marketing and advertising terms in clear, concise, and understandable language. This dictionary incorporates terms used in both government and private-sector organizations. The terms cover every aspect of marketing and advertising, including terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research, and print and broadcast advertising.

This book is essential for marketing, sales, and advertising professionals and students.

Binding Type: Paperback
Publisher: Sphinx Publishing
Published: 03/01/2009
ISBN: 9781572487031
Pages: 768
Weight: 1.00lbs
Size: 5.90h x 4.10w x 1.60d