The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.

Binding Type: Hardcover
Publisher: Wiley
Published: 08/01/2008
ISBN: 9780470237908
Pages: 176
Weight: 0.50lbs
Size: 7.10h x 5.20w x 0.90d

Review Citations: Reference and Research Bk News 05/01/2009 pg. 123