The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley via Venice, Beijing, Paris and London, fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

Binding Type: Paperback
Publisher: Anthem Press
Published: 10/01/2013
ISBN: 9780857281111
Pages: 226
Weight: 0.64lbs
Size: 8.50h x 5.50w x 0.52d
Award: IndieFab awards - Bronze Medal Winner