The Connected Consumer

Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in today s era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.

Binding Type: Paperback
Publisher: Business Expert Press
Published: 10/06/2015
ISBN: 9781631571107
Pages: 172
Weight: 0.53lbs
Size: 9.00h x 6.00w x 0.37d