The Branding of Polaroid

How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.

Binding Type: Paperback
Publisher: Capearts Publishing
Published: 09/15/2014
ISBN: 9780871550019
Pages: 146
Weight: 0.60lbs
Size: 8.50h x 8.50w x 0.38d