The Brand Book: An Insider's Guide to Brand Building for Businesses and Organizations

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.

Binding Type: Paperback
Publisher: Laurence King
Published: 10/11/2022
ISBN: 9781529420173
Pages: 232
Weight: 1.10lbs
Size: 7.80h x 5.70w x 0.80d