The Book Business: What Everyone Needs to Know(r)

Mike Shatzkin and Robert Paris Riger, longtime publishing-industry insiders, survey the business of trade publishing - the arm of publishing that reaches readers through bookstores and libraries. Covering every aspect of the business, from vision to creation to marketing and distribution, and across all the formats that books can take, they offer a clear and succinct primer for interested outsiders and anyone looking for a bird's eye view of a centuries-old, ever-evolving industry.

Binding Type: Paperback
Publisher: Oxford University Press, USA
Published: 03/01/2019
ISBN: 9780190628048
Pages: 184
Weight: 0.45lbs
Size: 8.20h x 5.50w x 0.90d