The Big Red Fez: Zooming, Evolution, and the Future of Your Company
Seth Godin$11.01
$12.95
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the Back button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
Binding Type: Paperback
Publisher: Free Press
Published: 01/18/2002
ISBN: 9780743227902
Pages: 112
Weight: 0.36lbs
Size: 8.46h x 5.54w x 0.30d
Review Citations: Booklist 01/01/2002 pg. 784
Booklist 11/01/2002 pg. 460
Publishers Weekly 12/03/2001
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the Back button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
Binding Type: Paperback
Publisher: Free Press
Published: 01/18/2002
ISBN: 9780743227902
Pages: 112
Weight: 0.36lbs
Size: 8.46h x 5.54w x 0.30d
Review Citations: Booklist 01/01/2002 pg. 784
Booklist 11/01/2002 pg. 460
Publishers Weekly 12/03/2001