The Art of the Pitch: Persuasion and Presentation Skills That Win Business

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

Binding Type: Hardcover
Publisher: Palgrave MacMillan
Published: 01/12/2012
ISBN: 9780230120518
Pages: 240
Weight: 1.20lbs
Size: 9.30h x 6.40w x 0.80d