The Art of Choosing

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.

Binding Type: Paperback
Publisher: Twelve
Published: 03/09/2011
ISBN: 9780446504119
Pages: 339
Weight: 0.70lbs
Size: 7.90h x 5.20w x 1.00d

Review Citations: New York Times Book Review 04/24/2011 pg. 24
Choice 02/01/2011