The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Binding Type: Paperback
Publisher: Wiley
Published: 12/01/2006
ISBN: 9780470051245
Pages: 338
Weight: 1.33lbs
Size: 9.18h x 7.48w x 0.73d