The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. From basic principles to time-tested methods of creating effective ad copy that increases profits, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.

Binding Type: Paperback
Publisher: Entrepreneur Press
Published: 10/11/2016
ISBN: 9781599185965
Pages: 214
Weight: 0.65lbs
Size: 8.50h x 5.40w x 0.60d