The 1% Windfall: How Successful Companies Use Price to Profit and Grow
Rafi Mohammed$25.49
$29.99
"This breakthrough 'how to' book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations." -- Richard Spaulding, Member of the Board of Directors, Scholastic Corporation
Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.
Binding Type: Hardcover
Publisher: Harper Business
Published: 03/16/2010
ISBN: 9780061684326
Pages: 256
Weight: 0.88lbs
Size: 9.28h x 6.58w x 0.98d
Review Citations: Booklist 03/01/2010 pg. 38