Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You to Know [With CDROM]

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

Binding Type: Hardcover
Publisher: Wiley
Published: 04/01/2008
ISBN: 9780470243367
Pages: 202
Weight: 0.80lbs
Size: 8.68h x 5.84w x 0.98d

Review Citations: Reference and Research Bk News 08/01/2008 pg. 151