Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

"One is tempted to say 'the only book you'll need on starting a business.' Brilliant Genius Choose your superlative-it'll fit."-Tom Peters

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.

Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

Binding Type: Paperback
Publisher: Portfolio
Published: 02/23/2010
ISBN: 9781591843207
Pages: 270
Weight: 0.55lbs
Size: 8.50h x 5.40w x 0.78d