Strategic Bootstrapping

Matthew W. Rutherford
$18.69 $21.99
Strategic Bootstrapping is about helping entrepreneurs sift through the "noise" regarding bootstrapping a start-up. The cold-hard facts on bootstrapping are presented. Practically speaking, most entrepreneurs should avoid bootstrapping, realistically, most entrepreneurs will need to engage in some form of bootstrapping. The argument then shifts to how should one bootstrap? In this era of lean start-ups, effectuation, and bricolage, bootstrapping is oft romanticized but seldom analyzed. This book is different from other bootstrapping books in two key ways. First, it draws on evidence from scienti c study to offer best practices. Second, it utilizes this evidence to help en- trepreneurs thrive-not just survive.

Binding Type: Paperback
Publisher: Business Expert Press
Published: 01/20/2015
ISBN: 9781606496985
Pages: 120
Weight: 0.32lbs
Size: 9.00h x 6.00w x 0.21d