Story is the Strategy (Second Edition): How Fast-Growing Brands Use Strategic Narrative to Drive Their Go-to-Market

Ed Lynes (Editor)
$27.57 $32.43
Want to win more best-fit customers? Start with your story. The world's fastest-growing companies use a nine-part storytelling framework, the StoryKernel. The StoryKernel creates a pull motion across the customer journey-guaranteeing a brand wins more customers, faster. Story is the Strategy shows brands how to craft their StoryKernel, align their team behind it, and the methodology to integrate it into every part of the customer journey.

Binding Type: Paperback
Publisher: Blurb
Published: 01/29/2026
ISBN: 9798295099885
Pages: 184
Weight: 0.75lbs
Size: 9.00h x 6.00w x 0.50d