Social Media Marketing: Marketing Panacea or the Emperor's New Digital Clothes?

This book challenges the popular belief that social media marketing is not only a fundamental aspect of contemporary marketing - but is essential for its success. Covering all of the key aspects of social media marketing, the author acknowledges - indeed, argues - that some aspects of social media marketing are right for some organizations, brands and products. This book will appeal to all those who are studying, practicing - or considering practicing - social media marketing. Also, as social media marketing is now considered to be an integral element of digital marketing, and digital marketing intrinsic to contemporary marketing - then the book will be relevant to anyone studying or practising marketing per se.

Binding Type: Paperback
Publisher: Business Expert Press
Published: 11/21/2017
ISBN: 9781631577642
Pages: 173
Weight: 0.56lbs
Size: 9.00h x 6.00w x 0.40d