Social Media Analytics Strategy: Using Data to Optimize Business Performance

Part I: Data

Chapter 1: Social Media Data

Chapter 2: From Data to Insights

Chapter 3: Luis Madureira

Part II: Defining Analytics in Social Media and Types of Analytics Tools

Chapter 4: Analytics in Social Media

Chapter 5: Dedicated vs. Hybrid Tools

Chapter 6: Alexander and Frederik Peiniger

Part III: Differences of Social Media Networks

Chapter 7: Social Network Landscape

Chapter 8: Tam Su

Part IV: The Analytics Process

Chapter 9: The Analytics Process

Chapter 10: Armando Terribili

Part V: Metrics, Dashboards, and Reports

Chapter 11: Metrics

Chapter 12: Dashboards

Chapter 13: Reports

Chapter 14: Milan Veverka

Part VI: Strategy and Tactics

Chapter 15: Strategy

Chapter 16: Tactics

Chapter 17: Michael Wu

Part VII: The Future

Chapter 18: Prescriptive Analytics

Chapter 19: The Future of Social Media Analytics

Binding Type: Paperback
Publisher: Apress
Published: 07/13/2022
ISBN: 9781484283059
Pages: 317
Weight: 1.03lbs
Size: 9.21h x 6.14w x 0.69d