Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.

--David Maraniss, Pulitzer Prize-winning journalist and bestselling author of Clemente: The Passion and Grace of Baseball's Last Hero

Binding Type: Paperback
Publisher: Ecco Press
Published: 03/17/2009
ISBN: 9780061246586
Pages: 383
Weight: 0.75lbs
Size: 7.90h x 5.30w x 1.00d

Review Citations: New York Times Book Review 04/26/2009 pg. 24