Scientific Advertising
Claude Hopkins$11.86
$13.95
"Scientific Advertising" by Claude C. Hopkins, first published in 1923, is a foundational text in the field of modern advertising. Hopkins, a pioneer of direct-response advertising, presents a methodical, results-driven approach to creating and evaluating advertisements. The book emphasizes the importance of understanding human behavior and using data to craft compelling campaigns.
Binding Type: Paperback
Publisher: Lushena Books
Published: 12/27/2024
ISBN: 9798890969682
Pages: 92
Weight: 0.26lbs
Size: 8.50h x 5.50w x 0.25d