Public Relations Planning, Research, and Measurement

With contributions by Kim Blanchette and Colleen Killingsworth

Introduction by Daniel Granger

This book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers:

• the creation of executive summaries using the RACE formula;
• research and analysis;
• the setting of goals and objectives;
• identification of target audiences and key messages;
• development of strategies, tactics, timelines, and budgets;
• effective use of human resources in a campaign; and
• evaluation of a campaign's outcome.

Case studies of real-life campaigns round out this invaluable guidebook.

Binding Type: Paperback
Publisher: Rock's Mills Press
Published: 07/25/2023
ISBN: 9781772442854
Pages: 66
Weight: 0.22lbs
Size: 9.00h x 6.00w x 0.14d