Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job

This book explores the unwritten rules about how to navigate internal politics in a company/organization and "speak truth to power." The book will be written in conversational style and include lessons from roughly 60 in-depth interviews with members of the PRSA College of Fellows and senior corporate communication officers, as well as survey research about what approaches they have used to raise ethical concerns to senior leadership. The senior public relations executives describe what to do, what to avoid, and provide helpful advice for beginning public relations professionals. The book will be appropriate for upper-level undergraduates, MBA students or business professionals and will include practical examples based on the real-life experiences of senior executives over their 20-40 year careers. Much has been written about Millennials' interest in being heard and wanting to be included in organizational decision-making; the senior executives instruct them on how to be more influential in public relations by building internal relationships and recruiting allies or forming coalitions. Beyond their personal aspirations, the headlines are full every week in newspapers and on news websites with examples of companies and organizations' ethical misconduct. Public relations executives need to know how to effective advise and persuade senior management to make the right decisions and avoid costly crises.

Binding Type: Paperback
Publisher: Business Expert Press
Published: 12/05/2017
ISBN: 9781947098640
Pages: 140
Weight: 0.48lbs
Size: 9.00h x 6.00w x 0.34d