Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox.

Binding Type: Paperback
Publisher: Kbpublishing
Published: 07/13/2015
ISBN: 9781938015243
Pages: 96
Weight: 0.57lbs
Size: 9.00h x 6.00w x 0.40d